DIOSAE CAPPILARIS| 2021

For Laces Hair

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The plant that carries nectar for hair, discovered by an ancestor of the Dios family, on one of his interplanetary journeys.

 

A dreamlike journey welcomed with respect and love

A proposal to connect people and hearts

Crocheted cotton dyed with natural hair pigment for days on the wood stove

A story full of meaning from beginning to end

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A project made by many hands, far apart from each other, intertwined between us.

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During the pandemic, with salons closed, we invited Laces employees to participate in the production of crochet tubes. We remotely trained more than 30 people who formed a production group.

With the positive results and as a company that has social responsibility in its positioning, Laces increased the demand to expand the impact of the project, so the NGO Mulher Reviva from São Paulo called on people interested in crocheting, soon we had 10 more people who formed another production group.

With the participation of more than 40 people, we managed to produce more than 1000 crochet tubes in one month of production to make up the 4-meter-high piece installed in the center of Laces Barra Design Rio.

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