ESTAR ANEXO | 2021

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After developing projects for Estar SBC and Estar Moema, we were called to design the expansion of Estar Conceito, located at Al Gabriel Monteiro da Silva.

The house next door, chosen to house Estar Anexo, incorporated approximately 250m2 into the old store which, added to its 200m2, resolves the businesswomen's initial issue of expanding the showroom and creating more possibilities for presenting their product mix.

Thus, we began the project development where we were able to work freely, putting together ideas and designing on site most of the time. This brought dynamism to the renovation, in addition to providing unique results arising from the create-do flow imposed by the challenge.

One of the main highlights is on the ground floor, where we defined the mix of stones thinking about a more neutral palette but with identity, something always present at Estar.

A monolithic concrete floor was produced where we used stones as aggregate, replacing the gravel generally used.

Another highlight is the choice to divide the store into two based on colors: a neutral ground floor and a lively second floor, where it is possible to create micro exhibition spaces using colors as a backdrop.

The chosen palette is part of Suvinil's Revela 22 collection, made up of neutral, warm and vibrant colors.

Removing the finishes from the house allowed us to take advantage of the textures left behind, using the marks to generate new sensations.

The passages between Estar Conceito and Estar Anexo were created in order to highlight the difference between the spaces, creating a route that highlights the countless possibilities of the store's products.

For the internal garden, we chose to use bricks from the demolition, which instead of being discarded were used as flooring, creating a dry square, a meeting point in the middle of the store.

With this project we were able to apply our philosophy of being allies of the simplicity of doing and feeling, allowing each visitor to enjoy and value the products in large and unique spaces.

 

Photos by Ary Diesendruck